Portfolio Ventures.

PV had built a powerhouse investor network — over £80 million raised for 240+ early-stage tech companies.The brand said none of it.It read as an old-style fund, not the community founders actually join.

So we rebuilt it people-first: navy for reliability, energising accents for the ambition, and a Webflow site that puts the track record and the network in front of both audiences from the first screen.

• Research & positioning. Interviews with the team, a sweep of comparable funds, and a hard look at what actually motivates founders and investors to join a network like this one.
• Visual identity. People-first and open, built from PV's own founder success stories. A simple, recognisable mark; navy for reliability with energising accents; custom icons for support and community.
• Site on Webflow. Action-oriented paths for founders and for investors, mobile and accessible throughout, with the 2,000+ investor network and real outcomes carrying the argument instead of claims.
• Decks & guidelines. The investor presentations got the same treatment, plus a short brand guide so the website, the decks and everything after stay one voice.