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Portfolio Ventures.

An angel fund that had raised over £80 million for 240+ early-stage companies, wearing a brand that showed none of it. We rebuilt the identity and the site around the thing that actually makes PV work: the people in its network.

Services
Brand refresh · UI/UX design · Webflow build
Industry
Venture capital
Year
2025
Country
United Kingdom
Site
portfolio.ventures

PV had built a powerhouse investor network: over £80 million raised for 240+ early-stage tech companies.The brand said none of it.It read as an old-style fund, not the community founders actually join.

So we rebuilt it people-first: navy for reliability, energising accents for the ambition, and a Webflow site that puts the track record and the network in front of both audiences from the first screen.

  • Research & positioning. Interviews with the team, a sweep of comparable funds, and a hard look at what actually motivates founders and investors to join a network like this one.
  • Visual identity. People-first and open, built from PV's own founder success stories. A simple, recognisable mark; navy for reliability with energising accents; custom icons for support and community.
  • Site on Webflow. Action-oriented paths for founders and for investors, mobile and accessible throughout, with the 2,000+ investor network and real outcomes carrying the argument instead of claims.
  • Decks & guidelines. The investor presentations got the same treatment, plus a short brand guide so the website, the decks and everything after stay one voice.
  1. The Portfolio Ventures home page, Best connected, early stage investor

  2. Brief

    An angel fund whose site read older than its track record.

    Portfolio Ventures had raised over £80 million for 240+ early-stage companies and built a network of more than 2,000 investors. The site looked like a fund from twenty years earlier.

    We started with interviews with the team, a sweep of comparable funds, and a hard look at what actually makes a founder or an investor join a network like this one.

    The identity came out of PV's own founder stories. People-first and open, a simple recognisable mark, navy for reliability with brighter accents, and custom icons for support and community.

  3. The PV mark on a sticker, on a laptop resting against rock
    The mobile site in two phones, Boost Your Startup With Portfolio
  4. Empower Founders on a phone, stood on stone steps
    The brand system, Funnel Sans, the founder photography and the palette
  5. The wordmark and the Pv monogram, in navy and blue
    The Pv mark on its construction grid

  6. Outcome

    One brand across the site, the decks and everything after.

    The Webflow site runs separate routes for founders and for investors, mobile and accessible throughout, with the investor network and the real outcomes doing the arguing.

    The investor presentations got the same treatment, plus a short brand guide so the site, the decks and everything after them stay in one voice.

    Navy for reliability, brighter accents for the ambition, and the track record in front of both audiences on the first screen.

  7. Get in touch and the home page, side by side on two phones

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